Estimated reading time: 3 minutes, 40 seconds

Businesses are rushing to embrace internet of things (IoT) technology, but consumers hesitate. According to Statista, companies in manufacturing, logistics, and utilities plan to invest a projected $40B in IoT platforms and services by 2020.

Connecting devices allows businesses to aggregate their data and optimize their actions. When implemented effectively, industrial IoT (IIoT) platforms offer:

  • Actionable insights
  • Cost savings
  • Streamlined operations

By contrast, consumers use IoT devices primarily to enhance convenience and efficiency between different aspects of their lives.

People want IoT devices to save them time, yet current IoT devices can be difficult to interact with and integrate effectively. As a result, most consumers don’t use IoT technology to its fully connected potential.

Instead, they use IoT devices for “legacy” tasks, or tasks that can be performed on other devices.

Planning and execution are critical to success with IIoT applications. The same is true for consumer-facing IoT devices.

To drive adoption in consumer markets, IoT developers must create intuitive user experiences that deliver benefits without friction.

Businesses can use this article to learn how success with industrial IoT can translate to consumer applications, and how best to design connected devices to drive adoption.

Companies and Consumers Both Benefit From IoT Devices

Though companies and consumers are differently incentivized to use IoT technology, its success in the industrial sector suggests that consumer adoption is achievable.

For example, Gestamp, an international auto supplier, used Siemens’ Energy Efficiency Analytics Solution, its IoT solution, to reduce its energy consumption by 15%.

Over three years, the company saved millions of dollars by monitoring and analyzing the energy use of its  employees and production plants.

Seimens’ IoT platform allowed the company to recognize its energy use patterns and operate more efficiently. This energy visibility helped the manufacturer to cut costs, streamline its operations, and better protect its assets.

Consumers also want to reduce their energy use and shift to sustainable behaviors.

Using connected devices, they can automate lighting, temperature, and a range of household functions to decrease energy consumption and enhance home comfort.

Industrial IoT succeeds when it integrates seamlessly with a company’s existing technology. Consumers, however, often face a slew of connectivity issues.

In fact, connecting to networks is the most common challenge people encounter with connected devices.

In addition to connecting to networks, people often struggle to connect devices to each other.

For example, if a consumer’s home or existing devices aren’t compatible with a new IoT device, it may require a custom software solution to achieve connected functionality.

In these cases, most people will abandon the application given the high barrier to entry.

For the best results, IoT development companies need to design products that are well-equipped to integrate with existing technologies.

Industrial vendors offer 24/7 support during the disruptive implementation process, a resource  consumers are without. Features such as data visualization and reporting help to demonstrate a product’s value and encourage adoption.

Emphasizing quality and availability of customer support will help people to both explore and find success with IoT devices.

B2C developers can model their product design and functionality from industrial markets to realize the same benefits of IoT technology.

How to Effectively Market IoT Devices

The advantage of setting up an ecosystem of IoT devices is that it allows people to perform legacy tasks with ease without challenges with connectivity or added effort.

Hence, it’s best to market devices as capable of easily performing legacy tasks while delivering added value and convenience that legacy devices can’t quite accomplish.

IoT companies need to offer users the functionality they most want and encourage them to explore their products’ full range of benefits, including:

  • Relevant and reliable integrations
  • Helpful visualizations
  • Intuitive interface
  • Robust reporting
  • 24/7 support

It’s important to align your device with customers preferences and resolve any friction points that will hinder adoption.

Otherwise, IoT technology will remain isolated and fail to deliver as promised.

Industrial IoT Success Points to Increased Consumer Adoption

Both businesses and consumers want IoT devices to facilitate savings and behavioral shifts.

To succeed, consumer-facing IoT devices must anticipate new technologies and be responsive to their audience. If developers can make it easier for consumers to enjoy the full benefits IoT connectivity, adoption will increase.

Bio: Grayson Kemper is a senior content developer for Clutch, the leading ratings and reviews platform for B2B marketing and technology services providers. He focuses on emerging technologies research.

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