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REFUEL-WITH-DATA-B2BB2BMarketing.com states that companies have lots of data but no data destination in mind. B2B firms are now collecting more data than ever before: from social media, marketing resource management, customer resource management. But they need to have a strategy.

Business intelligence (BI) consists of software applications which analyze an organization's raw data. The BI routine includes data mining, online analytical processing, querying and reporting. The result improves decision making, cut costs and identifies new business opportunities. BI goes beyond both corporate reporting and being a data warehouse. It is user-run rather than depending on the IT department to run. Implementation hurdles include technical (using the software) and culture shock to the users; but the biggest challenge is making sure you have clean and consistent data that users trust.

So what is Data Driven Marketing? ClickZ defines as marketers and their teams to be able to collect, integrate, and analyze data from external and internal sources - competitive intelligence reports, global market research, on-site and off-site customer activities, social interactions, and more. Marketing experts will then explore the latest trends including navigating the complex world of Big Data, best practices for targeting and retargeting ads, fine-tuning segmentation strategies, and being aware of the latest privacy regulations.

Techdinamics Solutions Inc. is a full service consultancy firm that is focused on the technology of Electronic Customer and Vendor Connection for Consumer Products, for both Industrial and Retail Companies. As a B2B service provider, you are feeling the pressure to introduce new services, improve customer satisfaction and lower your operating costs.

What Techdinamics can do for you:

They can set up a Branded EDI Business Intelligence Solution. This web hosted BI solution can be branded and ready to use in a matter of days. It allows companies to gain visibility into their supply chain and monitor business processes. Business problems that could be addressed include:

  • Vendor Scorecard: Empowers businesses to track their performance across business processes and various retail partners, resulting in improved performance through internal corrective procedures.
  • Chargeback Avoidance: Allows businesses to discover and fix electronic transaction errors before they accumulate into costly chargebacks. By monitoring each transaction, also provides clear visibility into the root causes of data error by employing easy access reporting and audit trails.
  • Contract negotiation: During contract negotiations, major customers will use B2B process compliance to negotiate product pricing and payment terms. By analyzing electronic data exchanged with customers, rather than looking at information in the backend system, Your BI Solution will show you your compliance performance the way the customer sees it. No other enterprise solution can provide the same depth of B2B visibility.
  • Shipment Tracking: Visibility into inbound or outbound shipments can be critical to satisfy customer needs or optimize internal processes. Unfortunately, the sheer number of carriers and internal system limitations often reduce the ability for tracking shipments right in the backend system. Techdinamics can configure to provide one stop order status details that will include carrier status details and can provide customers with an online self-serve dashboard.

Techdinamics works with industry-standard tools and/or your proprietary software. Services include file integration, web form development, business analysis, ASN labels, quality assurance (QA) and other B2B development. Services include are remote customer support, custom process monitoring, troubleshooting, and more. Last modified on Saturday, 29 June 2013
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