Estimated reading time: 0 minutes, 19 seconds

It's a great idea, but it's not universally adopted: let's align our supply chain with actual buyer bahavior! A recent book by John Gattorna on the topic was discussed in an article on the Supply Chain Brain site.

In reviewing the book, Robert Bowman thinks that the ecommerce revolution and other changes have drive supply chains away from product-centric alignment. Read his thoughts HERE.

Last modified on Tuesday, 04 August 2015
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