Estimated reading time: 0 minutes, 19 seconds

Do you need to completely tear apart your organization to address the challenge of serving the omnichannel customer? Not necessarily, according to Rick Chavie on the Manufacturing Business Technology site.
Using content management as an example, it's important to put a process into place that 'siloed' departments can support to address the needs of customers in all channels. Read his thoughts on the subject HERE. Last modified on Wednesday, 21 October 2015
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