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Is Same-Day Delivery Sustainable?

Same-day delivery, on-demand delivery, whatever you want to call it, it's a challenge for every e-tailer. Although we know customers want it, can retailers do it profitably and will those folks buying the products be willing to pay for premium delivery service?
The folks on the PYMNTS.com site have looked at the current research and are skeptical. Check out their story HERE. 
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