Estimated reading time: 0 minutes, 18 seconds

Omichannel Capabilities Have Improved

The omnichannel experience isn't as seamless as it needs to be for customers, but retailers are improving. Although Amazon is the clear leader in most shopping process categories, others are closing the gap.
According to Mike O'Brien on the Multichannel Merchant site, capabilities have been developed in some cases but communication to customers hasn't kept up. Read his article HERE.
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