Omnichannel Hype
As the omnichannel retail phenomena expands and continues its path along Gartner's hype cycle, we see a lot of questions about whether its benefits are real or if its popularity will wane.
On the VSR site, Julie Ritzer Ross takes a look at where different types of retailers are relative to omnichannel and what some of the impediments are to their progress. Check it out HERE.
