When you're trying to drive strategic intent, it's important to be clear, concise, and inspirational. It's not easy. Read Greg McKeown's blog on this topic on the HBR site HERE.
Estimated reading time: 0 minutes, 15 seconds
Mission statement, whether at the departmental, group, or corporate level, can be a true challenge to construct in a meaningful way.
When you're trying to drive strategic intent, it's important to be clear, concise, and inspirational. It's not easy. Read Greg McKeown's blog on this topic on the HBR site HERE.