Estimated reading time: 2 minutes, 9 seconds

You’re familiar with GPS as it is being used for different navigation purposes. It has made its place in many industrial sectors. Another revolution the GPS tracking system has brought is food safety. Food safety is a global concern. People across the world do care pretty much about whether the food they’re eating is healthy or not. But is it possible? With GPS attached to your poultry, you can find out about the production of the food presented to you. A complete historical record of the product can be available to you.

Hot it works

The idea may sound absurd to you, but it's not. For example, you can track the chicken you have on your plate through this technology to make sure it had been bred on organic feed. This way you can make sure you're eating a healthy product. The supply chain from the farm to your table is quite interesting. The tracker is attached when your food while it’s on the farm. Whether it's attached to the leg of a chicken or a berry plant, you will know the complete process it undergoes before reaching your table. You can know every step your chicken took and the food it ate. The process can provide a complete record of the product's past to you reducing the possibility of fraud and mishandling.

Why you want this

In addition to customer satisfaction, producers are looking at GPS tracking to minimize the chances of exploitation of a company’s reputation. GPS tracking can deliver the complete historical data of how the food got to the fork from the farm. It has revolutionized the way we look at food. It can work for your company's good in the following ways.

  • GPS tracking can provide real-time data which is trustworthy. By providing the data, the supplier gains visibility and control, optimizing your supply chain.
  • Enables traceability
  • Increase trust among buyers and customers.
  • It can help to reduce the chances of rumors because of the complete record

Many companies and restaurants have officially adopted GPS tracking for food production and to validate a trustworthy supply chain. It can pinpoint the farm in which the ingredients were produced and provide you the complete information and history to make sure accurate information is recorded. Companies embracing this technology created a buzz and attracted many customers.


Technology works to reduce the risks around us. The agricultural sector can reduce concerns about food safety through GPS tracking. With the reduced price of GPS tags more products are being tagged making traceability easier and improving supply chain visibility.

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Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

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