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The Role of Digital Transformation in Establishing Company Culture Featured

The Role of Digital Transformation in Establishing Company Culture "The architecture and interior design of Shanghai Baoye Center are both designed by LYCS Architecture. The interior design shares its architectural clue, which penetrates both its content and context, interweaves with its spatial logic. The inherent beauty of architecture is deliberately planted in its interior space as one of the most significant interior elements."

If there’s one lesson that organizations can take away from the challenges brought on by COVID-19 it is the invaluable benefit of digital transformation for business longevity. Digital innovation is not a novel endeavor, however, the pandemic has brought the importance of going digital into focus for many industries.

Illinois-based manufacturer Trim-Tex knows a thing or two about digital transformation. The specialist in drywall products and accessories has put cloud-based technologies at the core of its operations for the last two decades. But four years ago, the leadership team decided to go all in with a data-driven approach to running its business.

As part of my role as an IT analyst for Trim-Tex, we needed to align all of our business processes if we were to be able to focus all of our efforts into managing our company growth effectively. Some of the initial challenges we faced included our production, maintenance and front office operations, all working in silos, which meant that the data we generated from these departments were, more often than not, very segmented. This meant that our leadership team lacked the insight they required to help and manage growth.

Power of Information

Sage100cloud became a common fixture across our operations as it provided the necessary integration and data workflow that our organization required to be successful. From our finance to operations, our teams were able to tear down any departmental silos by reducing errors and decreasing the amount of time financial team members were spending on time intensive processes. The transition to a single, wholistic platform provider allowed us to manage all of our business in one place with readily available data across the entire business.

With access to such data intelligence, our finance team could analyze budgeting and inventory data which delivered instant insight on our highest selling product on any given day, our capital expenditure and expected future revenue. These equipped our leaders with the type of information they were looking for so they could spend more time on growth.

Digital Transformation Opens New Opportunities 

By going all in on this digital journey, we became a more nimble organization. Embracing cloud technology allowed us to bring more customization to our technology, especially within the customer relationship management (CRM) side of our business. We were able to increase our team productivity and foster collaboration. Additionally, with access to a comprehensive and detailed view of our customers and their needs, we are able to empower our staff with complete customer information from both the front and back end office systems, enabling them to make the right informed decisions to resolve any issues, resulting in improved customer satisfaction.

The hallmark of a successful digital transformation is an ability to instil a cultural change designed to align employees and departments towards a common vision that will set them up for continued growth. The technology changes we’ve made at Trim-Tex had significant impact on allowing us to take full advantage of information enabling us to make critical decisions and pivot when we need to. For many other businesses, their digital transformation mileage will vary, however, my view is that the key to success is to continue to experiment and innovate with digital solutions in order to come out a stronger and more agile market disruptor.

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