If you, as a B2B company with a website you've investing a lot in building, happen to be underwhelmed with your ecommerce results, who gets the blame? Chances are, you'll need to spread the blame around since there are many potential reasons why your customers aren't lining up.
On the Internet Retailer site, Brian Strojny lists 10 good areas to look at, most of which aren't amenable to the 'quick fix'. Check out his article
HERE.