Does your retail 'brick and mortar' store you've spent a fortune to build and maintain function as a showroom for Amazon.com purchasers? Sucharita Mulpuru on the Forrester blog site provides some great ideas on how to minimize "showrooming". See her article here.
Is "Showrooming" a Problem?
Cross-channel shopping isn't new, but consumer behavior in the mobile commerce era has created some new approaches to shopping.
