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Omnichannel, in the retail sector its means to give the consumer a seamless experience across all the available shopping channels--brick and mortar, online or mobile. Now, how is that applicable to a nonprofit? Well, nonprofits need to offer their donors and potential donors the ability to take payments in a variety of ways (eCheck, credit, debit, ACH)  without a difference in convenience, service or branding.

Convenience is the key to having donors complete the donation process whether they are giving at a live event, from a desktop or mobile phone on your website or responding to a text to give prompt. They need to be able to finish their transactions quickly and securely with a minimum amount of effort. 

There are several omnichannel payment processors that understand the specific needs of a nonprofit organization. 

Vendors such as Payscout and TrustCommerce offer nonprofits a single merchant account that allows them to collect payments from a variety of sources. In addition, they offer a way to capture recurring donations. Plus, they offer easy to read customizable reports to make reconciliation easy. 

When selecting an omnichannel payment partner look for one that offers comprehensive fraud protection and data security. 

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