Estimated reading time: 2 minutes, 5 seconds

Online shopping is becoming easier, consumers expect delivery faster than ever and the supply chain is growing increasingly complex. Consumers demand the same level of efficiency from the largest global brands as they do from local shops. Whether an aspiring entrepreneur or an established local business, today’s small business owners are competing in the global marketplace.

Small businesses are more important today than ever before as they now contribute up to 44% of all US GDP growth annually and make up most of the shippers in the United States.

So how can a small business compete with the largest global brands? It’s all about the supply chain.

A business’s success depends on the supply chain to guarantee consumers get their goods on time and in full. Small businesses don’t have an on-site shipping team to move product in an instant, but that’s not necessary to compete with larger brands.

What they need is a partner who makes it easy to work with them and who understands their priorities when it comes to shipping their products, including:

  • Access to high quality carriers who are reliable and efficient;
  • Visibility from end to end to provide peace of mind when booking shipping; and
  • A streamlined process that doesn’t require any shipping knowledge or experience to execute.

Offerings like Freightquote by C.H. Robinson do just that. The tool is a web-based, mobile responsive offering designed to streamline shipping and allow small businesses to book freight without even having to sign up. Small business owners can compare competitive rates from high quality carriers 24 hours a day, seven days a week. They can go online with their phone, tablet or computer to book their less than truckload or truckload freight, track shipments, get proactive notifications and pay with a credit card. Small business owners juggle a lot of responsibilities—spending time on the phone to find transportation options shouldn’t be one of them.

What makes this tool really stand out, though, is that it was built by supply chain experts collaborating with small business owners on the features, design and user experience. It allows small businesses to make the best shipping decisions while tapping into C.H. Robinson’s scale, information advantage and industry-leading technology. And it’s another example of addressing customers’ needs wherever and whenever.

Ultimately this helps business owners shop smarter, save money and improve speed to market. For a small volume shipper, it’s a game changer.


Mac Pinkerton, President, North American Surface Transportation

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