With shoppers finding much of what they want online, the future of the brick-and-mortar store can seem bleak. Such major retailers as J.C. Penney, Lowe’s, Gap and Family Dollar, among many others, have announced plans to close at least some stores across the United States this year.
At one time, marketing meant using such tactics as buying commercial time on TV or radio stations, advertising in a newspaper or magazine, or sending your message through direct mail.
Consumers are increasingly comfortable with AI. As people increasingly interact with AI technology, conversational AI is poised to revolutionize retail customer service. Conversational AI is a technology that uses speech-based assistants to create meaningful and natural interactions with customers, similar to talking to another human. Conversational interfaces allow businesses to increase the efficiency and personalization of their customer service while also cutting costs.
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