Michael Martz

Michael Martz

To Showroom, or Not....

6 showroomMy buddy Buzz posted links recently to a couple articles on the topic of ‘showrooming’. It’s a term describing the relatively new practice by consumers of using a physical retail establishment and  resources to research a purchase later made on a website or through a mobile device. Retailers don’t like this behavior, but in an omnichannel retail world it’s inevitable to some extent. What I’m struggling with is whether it’s right or ethical for the consumer to engage in this practice.
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Don't Forget Digital Assets When Selecting a Vendor

web-designAs a new e-Retailer or a ‘brick and mortar’ operation needing an on-line presence, you have plenty on your mind as you build your website. The ‘if you build it, they will come’ mentality that drove design activity in the past is now extinct. It’s more like an ‘if I build it, how can I get them to come, keep them on the site, present my products to them in such a way that they’ll want to buy them, and check them out quickly and securely’ paradigm that's now required. In today’s marketplace, you need a lot more than a search box, spec sheet, and item photo.

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Who's Your Customer?

Customer Testimonial-resized-600 Everyone talks about the customer. They complain about customer service, wonder what their customer is thinking, and worry about customer impact. The funny thing is, a lot of times we eCommerce/EDI professionals don’t even know who our customer is. Because we’re always ‘in the middle’, it’s not always clear.

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