Businesses are rushing to embrace internet of things (IoT) technology, but consumers hesitate. According to Statista, companies in manufacturing, logistics, and utilities plan to invest a projected $40B in IoT platforms and services by 2020.

Gartner’s ‘Hype Cycle’ is a pretty handy little tool. It’s not exactly Moore’s Law, but as far as providing insight into where hot technologies are in the public conversation, it does a great job. If you know where your technology sits on the cycle’s pathway, you can pretty much predict where it’s going, at least from a hype standpoint.