Global expansion might mean greater profits for international companies, but if their supply chain marketing materials are unorganized or unclear, bottom lines suffer, according to a study to be released soon by InfoTrends, a worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. The study, entitled The Future of Global Marketing Supply Chain Management, is designed to provide a clear understanding of the current state of and trends impacting the marketing supply chain for companies and the providers who serve it. Read more...