Estimated reading time: 0 minutes, 19 seconds

Is "Showrooming" a Problem?

Cross-channel shopping isn't new, but consumer behavior in the mobile commerce era has created some new approaches to shopping.

Does your retail 'brick and mortar' store you've spent a fortune to build and maintain function as a showroom for Amazon.com purchasers? Sucharita Mulpuru on the Forrester blog site provides some great ideas on how to minimize "showrooming". See her article here. 

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