You opened the doors to your store ten years ago, or maybe twenty. You've taken good care of your customers, and have built your business through the years to where it reliably grosses five million annually, or perhaps thirty million. You've dipped your toe in the Internet pool, contracted for a good-looking e-commerce site, and like the way that's already taking off for you. How do you make your e-tailing a success that expands your business to "the next level", not a distraction that harms your reputation and wastes your best managers' time?