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Amazon has all but cornered the e-commerce market and now it hopes to do the same with B2B. Amazon introduced Amazon Business quietly back in 2015. Since then, they have slowly ramped up their business in the B2B sect with Business Prime. Business Prime is comparable to the popular Amazon Prime in the sense that organizations will have the ability to receive free delivery and purchase a plethora of products. That is where the similarities end.

Based on its offerings, Amazon Business is akin to a BRM (Business Relationship Management) tool. Where the more popular acronym CRM (Customer Relationship Management) tool deals with customer facing technology, a BRM helps businesses run smoothly internally. Included in the subscription to Business Prime are multiple users, purchasing-system integration, business-only discounts, and analytics.  In an interview with CNBC, Bank of America analyst Justin Post predicts that Amazon Business will capture 10% of the B2B market in the United States by 2021. Internationally, Amazon Business is set to seize 5% of all global B2B business in just a few short years.

So why is there so much hype surrounding Amazon Business and especially Business Prime? The answer is much bigger than Amazon Business. While not a conglomerate per see, Amazon is a giant corporation. It specializes in just about everything. What started off as a book store in Jeff Bezo’s garage has turned into a one-stop shop for anything from food and toys to furniture, electronics, and even entertainment. You can practically find anything you want on Amazon and that includes a 2019 Tesla S Long Range for $84,000. Amazon Business is just another industry Amazon is dominating.

One of the things that makes Amazon Business so rare is that there aren’t that many BRM tools out there. Couple that with Amazon’s well-respected name- businesses are practically lining up to plunck down a minimum of $179 a year for a membership.  In their first year Amazon Business hit one billion dollars in profit and $10 billion by the third year. That’s without an aggressive advertising campaign. That number is going to skyrocket once Business Prime is plastered on billboards and becomes a “must-have” in offices around the world.

With the numerous features that are included in Business Prime, the B2B industry is just one of Amazon’s many industry ventures that continue to position Amazon as one of the most successful corporations to date.

Last modified on Tuesday, 02 April 2019
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 Danielle Loughnane

Danielle Loughnane earned her B.F.A. in Creative Writing from Emerson College and has currently been working in the data science field since 2015. She is the author of a comic book entitled, “The Superhighs” and wrote a blog from 2011-2015 about working in the restaurant industry called, "Sir I Think You've Had Too Much.” In her spare time she likes reading graphic novels and snuggling with her dogs.

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