Estimated reading time: 0 minutes, 15 seconds

As competition heats up in the omnichannel marketplace, big retailers are learning to extend their offerings to compete with the Amazons of the world. They're using 'virtual inventory', an approach that gives them some real capabilities.

In a Multichannel Merchant article, Mike O'Brien explains how it all works. Check it out HERE.

Last modified on Tuesday, 16 September 2014
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