Estimated reading time: 1 minute, 47 seconds

ROUTE, a one-click premium shopping experience for online ordering, announces today that they’ve launched a first-of-its-kind app that automatically collates online shoppers’ pending packages, regardless of merchant, allowing them to visually track their shipments from the convenience of their smartphone or device.

The innovative technology streamlines the post-shopping experience, utilizing the user’s email to find tracking data which is then populated onto a visual map. In the onset, ROUTE is one of the fastest growing tech companies in the U.S. with the app garnering a waitlist of more than 35,000 in just a few months.

ROUTE CEO and founder, Evan Walker, recognized the hassle and inconvenience of tracking online orders to bring ROUTE to life. “Our goal with Route is to simplify—making order tracking modern and visual, creating a better online shopping experience for consumers.”

In addition to the ROUTE app’s ability to streamline the tracking process for online shoppers, the company also offers ROUTE Plus which gives merchant partners the option to fully insure their packages for 1% of the cart value. ROUTE already has over 800 current merchant partners since their launch in January which  include Thread Wallets, Michael Todd Beauty, Sunglass.LA and Hu Kitchen with more joining the program daily.

“ROUTE Plus creates a premium shopping experience for online ordering, and empowers e-comm merchants by enabling effortless shipping solutions to their customers with just a few taps,” says CEO Evan Walker. “Current ROUTE Plus merchants are seeing an 8-12% conversion increase due to higher shipping confidence. A better experience means more repeat customers and a higher ROI.”


Once the shopper adds ROUTE Plus at checkout, it activates that order within the ROUTE app, which enables one-click refunds and reorders for any packages that are damaged, lost or stolen.

ROUTE Plus is backed by 330 years of experience in insurance with LLOYDS; the world's leading insurance market providing specialist insurance services to businesses in over 200 countries and territories.

The ROUTE app is available now for those on the waitlist, plus friends + family, then will be open to more users next month. Reserve your username here:

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