Estimated reading time: 0 minutes, 19 seconds

Big Data's Effect on Shoppers

We like to read about practical applications of concepts we've been following. Big Data has been near the top of our list, so an article about how it affected shoppers during the 2013 holiday season is very instructive.
Gagan Mehra, in a piece on the Practical eCommerce site, looks at the many benefits we've been able to glean through Big Data. Check it out HERE.
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