Estimated reading time: 0 minutes, 16 seconds

Designing Outside-In Processes

Lora Cecere, on the Supply Chain Shaman site, discusses the problem she sees for supply chains with identifying and responding to new customer requirements in a recent article.
Since most consumer organizations utilize 'digital path to purchase' initiatives, it looks like they may be the impetus to design new 'outside-in' processes. Read her thoughts HERE.
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