Estimated reading time: 0 minutes, 19 seconds
Omnichannel's Short History
Things are moving so quickly today that a 'trend' that is relatively new, omnichannel retailing, is having histories written about it. On the Essential Retail site, Nikki Baird provides a multi-article series on where omnichannel has been and where it's heading.
You'll be surprised at who she credits with starting the whole thing. Check it out HERE (part 1) and HERE (part 2).
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