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The Year of Omnichannel
2015 may well be considered the Year of the Omnichannel Consumer. According to research from several sources reported on the PYMNTS site, changes in supply chains and in the purchasing process of retail buyers from beginning to end resulted from the omnichannel revolution.
It's not going away, and the major retailers are still struggling to understand its implications. Read the article HERE. Last modified on Thursday, 07 January 2016