Scott Koegler

Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

Find his portfolio here and his personal bio here

Are We Putting Too Much Trust in Big Data ?

trust issuesWe're constantly seeing new uses for big data. So much so that it's not even necessary to describe what the term means. Is the use of huge amounts of amorphous data making us better at our work, or is it adding layers of abstraction over the realities of the world? Read more...

Seeing Through the IoT Fog

iot fogA new term (at least to me) has emerged that is being used in conjunction with the IoT. We've discussed the Internet of Things a few times and I've even suggested that the technology behind IoT could supplant RFID. One issue with managing the thousands or hundreds of thousands of items that will eventually populate this new category is the volume of digital chatter that will crowd the existing network infrastructure and the Cloud.  Read more...

Where Is Omni-Channel and Why Isn't It?

retailersWhat's your definition of "Omni-Channel"? However you define the term it's a fair bet that your definition as a retailer or even as a supplier is very different from how consumers define it. That doesn't mean that consumers don't understand and want what they define. In fact, consumers seem to be more savvy about what they want from their retailers without regard to any kind of terminology. In short, consumers want to be able to do business with their retailers using whatever presences those retailers have. And by the way - their retailers should have many different presences if they intend to remain a favored status with their consumers. Read more...

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