The Magic of POS Data - Use It.
- Monday, 02 September 2013
- Retail
Every transaction rung through an electronic cash register creates more than just a customer. It creates a series of data records that tells a story that is important beyond its use as a financial record to the purchaser and the retailer. Properly used, POS data can provide a history, the present state, and a prediction of the future. But those are only possible if the data is collected, stored, and provided to the right people in a timely manner.
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