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At the 2010 VCF Conference in Phoenix, Dara O'Rourke talked about GoodGuide.com and how the platform collects data from all aspects of the supply chain to deliver information on consumer products. The application can deliver ratings instantly while consumers are shopping, letting them make purchase decisions on those aspects of the product that make the most difference to them.


 


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Last modified on Friday, 07 January 2011
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Scott Koegler

Scott Koegler is Executive Editor for PMG360. He is a technology writer and editor with 20+ years experience delivering high value content to readers and publishers. 

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