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Big Data vs. Big Intuition
It's predictable: when there's a new technology or process that's getting a lot of hype, you'll see a few experts on the other side saying "not so fast...". In this case Tim Leberecht on the Fortune site contrasts 'big data' and business intuition.
He's not against the new technology, but cautions us to move slowly and understand its limitations. Read it HERE.
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