The word is 'integration'. The best of breed multi-channel companies use it and you should, too. On the B2B.com blog site, Loraine Lawson gives us some great examples. Read her blog here.
Estimated reading time: 0 minutes, 15 seconds
Integration Separates the Winners from Losers
Doing multi-channel retail is hard work. There's one thing that can help that hard work pay off.
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