Estimated reading time: 0 minutes, 17 seconds

The Omni-Channel Technology Challenge

Much has been written (and posted here) about the 'new' omnichannel retail customer. As this consumer type has emerged, retailers have struggled on how to apply technology in the best and most effective ways to support the concept.
In a ZDNet article, Dion Hinchcliff discusses the challenge and some approaches that could help. Read it HERE.
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