Is Social Media all about true interaction between two parties or is it just “tapping keys”? Should the word "social" be changed in Social Media to either "Digital Media" or "Emedia."? We define Social Media as "Digital communication between multiple individuals or organizations in an effort to further the personal and professional endeavors of each,"

Point of sale (POS) data has long been the domain of the retailer that collects it. It hasn’t always available – in detail, anyway – to manufacturers and suppliers that could use the data for such things as demand planning, improving supply chains to avoid stock outs and to better understand and act on buying habits so they can more accurately allocate advertising dollars. Of course, all those benefits would in turn benefit the retailers, which could improve planning and forecasting, reduce (or eliminate) stock outs, and even have leverage to enact and enforce service level agreements with suppliers.