Retail

Retail (156)

Delivery Tomorrow - A Silly Concept

googleshoppingexpressGoogle is pursuing its "Google Shopping Express" service that promises delivery of your order the next day. The goal of quick delivery is one that's been tried before, and is being rolled out by such other retailers as Amazon. If you think that the power of next day delivery is an unnecessary and superfluous move, you should think again. Read more...

Is Omnichannel Working?

forrester omnichannel2"Amazon is the leader and gaining every day in outpacing traditional businesses because they sell online." At least that's the conventional thinking. And yes, Amazon sales are increasing. But according to L2's Omnichannel Retail 2014 report, brick and mortar retailers are outpacing both Apple and Amazon in terms of e-commerce growth. Read more...

Where Is Omni-Channel and Why Isn't It?

retailersWhat's your definition of "Omni-Channel"? However you define the term it's a fair bet that your definition as a retailer or even as a supplier is very different from how consumers define it. That doesn't mean that consumers don't understand and want what they define. In fact, consumers seem to be more savvy about what they want from their retailers without regard to any kind of terminology. In short, consumers want to be able to do business with their retailers using whatever presences those retailers have. And by the way - their retailers should have many different presences if they intend to remain a favored status with their consumers. Read more...

Omnichannel Nirvana

Omnichannel-definitionIt seems we've been talking about omnichannel selling for a long time now. Maybe it's only been the last 5 years or so that the topic has risen to the level of certified buzzword, but for the majority of consumers who shop online, it's been a very long 5 years... and even at that, has yet to deliver on their expectations. Read more...

Omnichannel - With Caution

snake eating itselfThe Christmas season delivery schedule is one of those things that while it only happens once each year, can put a dent in the reputation of the supply chain everywhere. When UPS underestimated the volume of packages that it would need to deliver on the last day before Christmas, these packages left sitting in the sorting facility on Christmas day put frowns on the faces of entire families. Read more...

Omnichannel - A Mindset and a Challenge

omnichannel shoppingOmnichannel is all around us and consumers are taking advantage of at least a part of it. At the same time they are being frustrated by the lack of integration between the increasing number of shopping tools they have at their disposal. The gap between identifying what they want to buy in the online world and making that  purchase in a store is cavernous. So what does the normal consumer do? They buy online. Read more...

Omnichannel Explorations

thumb omnichannelWe've heard about and talked about the challenges that surround omnichannel markets. Many companies are struggling with understanding the concepts, and that's understandable because it affects nearly every company whether retailer, supplier, or manufacturer, and it creates potential competitors at multiple levels of the supply chain. Read more...

P. O. S. is B. I. G.

POS dataRetail store sales transactions are tiny snippets of data that capture the details of customer transactions. It's a simple concept. But the magnitude of the information that can be pulled and extrapolated from those transactions make them one of the most intriguing sources of data in the retail world. Read more...

The Magic of POS Data - Use It.

point of sale securityEvery transaction rung through an electronic cash register creates more than just a customer. It creates a series of data records that tells a story that is important beyond its use as a financial record to the purchaser and the retailer. Properly used, POS data can provide a history, the present state, and a prediction of the future. But those are only possible if the data is collected, stored, and provided to the right people in a timely manner. Read more...

The Buzz About Omnichannel

Omnichannel-1024x508Is ‘omnichannel’ a sea change, or just a clever name for a reality that’s been around for awhile? After consuming dozens of articles on the subject and reflecting on my own experiences, I’d say it’s some of both but predominantly business as usual in the era of ecommerce.

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